Facebook Marketing
Currently, Facebook offers several ways of marketing, but the goal remains the same, getting as many ‘likes’ as possible to maintain constant recurring traffic to your product, service or brand. Social Media must also constantly be tied in with your website. Here is short breakdown on the best steps to get started with your Facebook marketing:

Create a Facebook account (or use a current one) – Strictly Social Marketing
Having an account is the first step. This allows you to add contacts and grow your network which you can make use for social marketing. This method is by simply posting information about your business on your ‘wall’ for your network to see.

Create a Business Page
Creating a Facebook Page for your business, product, or brand opens a variety of marketing capabilities and also gives your more capability. You can advertise your page with Pay-Per-Click, suggest to friends, and even create a great custom design for your page. The goal here is to grow your business page’s network and actively promote your business services, products or brand.

Twitter Marketing
A twitter account is necessary for social media marketing. Although its functions are limited, tapping into the wide network of tweeters will be crucial for you to progress in social media marketing. Twitter consists of a simple one page wall with your feeds, similar to the Facebook ‘Wall’. Constant posting (known as tweeting) is necessary to generate followers and increase your social media exposure.

Combining Social Media & Website – Successful Social Media Marketing
The key ingredient to social media marketing is automation. You can combine your social media accounts, such as Twitter with LinkedIn and Facebook, as well as combine your Blog/Website with your Twitter account via RSS. This allows one blog post, to post on your Twitter, Facebook and other accounts at the same time after publishing or how we call it – to go viral. This is essential to maximize the social marketing efforts.

LinkedIn, Google+ & Other Social Media Websites
The web offers more social websites, that are useful for marketing businesses. Depending on the type of business, we create a strategic plan and develop the necessary foundation for a good social media campaign.

Search Engine Optimization
Search Engine Optimization, or also known as SEO, is for most businesses the most valuable way of marketing. SEO is the act of optimizing a website so that it naturally ranks on major search engines, such as Google, Yahoo and Bing. The benefits of ranking on first page of the search engines are:

• Rank relevant keywords to your website that people search.
• Remain on the first page with only little maintenance.
• Almost 90% of web searchers rely primarily on organic rankings instead of paid advertisement.
• When stopping SEO, your rankings don’t change (it takes a longer period for dramatic changes).

The problem with SEO is, no one can guarantee you rankings and can only predict them. It takes SEO professionals to determine what keywords are worth ranking, how competitive these keywords are and how long it will take to rank.

How does ranking work?
To rank on the search engines, you have to convince them that your site is relevant to the keyword a user types in. This has to happen naturely to avoid bein penalized for search ranking manipulation. The first step is to optimize a website, fill it with keywords and make sure the search engines know what your website is about. Following the on-site optimization, one-way links must be created to the website, in order for the website to look credible. It is important that the quality of the links are of good quality (coming from high PageRank websites) so the search engines trust the site and its content. For more information, please visit our blog or talk to our consultants.

Search Engine Marketing – Google Adwords, Microsoft Adcenter & more
Google, Yahoo & Bing all offer pay-per-click advertising for those who want to be displayed on the first page of a certain keyword. Pay-per-click is generating traffic per click, where you pay a price for a click on your ad, depending on the price of the keyword and your position on the search engine result page for that keyword. This works great for services/products with high conversion and return. Consult one our representatives for more information if this strategy could bring you returns.

For most businesses involved in search marketing, Google +1 really isn’t anything to opt out of though. Google finds that businesses really gain when they have ads that show that they are well-recommended. It boosts confidence among visitors. And it even measurably improves click-through rates. And in case any advertisers are wondering about this, when a visitor clicks on the +1 button next to a Google ad, it doesn’t cost the advertiser like a click would. So what is the word you use to describe what you do when you press that button? You can’t call it Liking because that would mean you were recommending it to your friends on Facebook. They refer to this as Plusing.

When a visitor Pluses a website while inside the website, that reflects on the website’s ad. One doesn’t have to go back to the search results page to Plus the ad. So is this whole Plusing experience exactly the same as Liking on Facebook? For the most part, it is. The one difference is that in the whole area of search marketing, Google is unchallenged king. It could really help boost Google’s AdWords. And of course, website owners can try to really court the system by finding ways to solicit Pluses the way they solicit Facebook Likes at the moment. These days, you get a discount off your purchase if you Like the website selling the product. Customers could get some kind of discount pretty soon for taking the trouble to Plus them as well.

In professional search marketing, Google will have no trouble getting established with its +1. They may have slightly more trouble getting Google users to actually take the trouble to sign into their profile to use the +1 button. Facebook never had any trouble with its Like concept because everyone on Facebook already has an account. Most people who use Google on the other hand do not have a Google Profile. They just use the Google search engine and leave. Getting them to actually sign up for a profile and always make sure that they are signed into their profile when they search can be a bit of a problem.

Many marketers indulge in aggressive and robust marketing or advertising of their products and services. They strive hard to promote their companies through all sorts of media. Main media are print, broadcast as well as Internet. Prior to Internet, print and broadcast were broadly used by the entrepreneurs striving to compete with and outshine each other. The print form includes newspaper, pamphlets, brochures, magazines or journals. This consumes massive amount of money and a lot of time and other resources of a marketer. If you are advertising your product through radio or airing the same on a television channel, it requires manpower to create a promotional ad, time as well as money. The net result of promotions through print and broadcast media is that it is uncertain whether you have reached your target customer. Your target audience may not have turned on the radio, watching the television channel or read the newspaper the day your advertisement was being aired or printed. When Internet marketing came into existence the marketers started turning to the World Wide Web for promotion. One of the major factors for turning to this medium was that the marketers found it inexpensive.

Email marketing is one such promotional tactics used by the advertisers to advertise their products or services. The essence is that one can create an ad or a newsletter, fetch for a potential customer and reach out to him. It has an assurance that a customer has received the mail. Avoid using promotional words as they can trap you in the snare of Spam. Create informative content that your reader would like to read. A marketer simply needs an opt-in list and an Internet connection in the marketing campaign. In this way, you can reach out your customers cost-effectively and easily.

Here are a few ways that Cyberpoint Media can assist small businesses in the locality, specially Cagayan de Oro:

Marketing on the web differs significantly from traditional marketing procedures and is known for its powerful approach in attracting new business. Many small businesses just don’t have the experience to effectively promote their businesses using online methods. This is why hiring an internet marketing company can be so beneficial.

The initial and the most important step of an online promotional campaign is developing an optimized site. This means that the website must be built based on ‘search engine optimization’ or SEO. This optimization procedure involves a few steps:

• Researching and developing suitable keywords
• Placing the keywords in tags, descriptions and text
• Link exchange and building up backlinks
• Registering the website on the search engine

Cyberpoint Media can handle all of these steps for local small businesses. Even if you don’t happen to live near Cagayan de Oro, you can still get assistance from our company via the telephone or email. our firm are experts at creating sites that will raise quickly in the search engine rankings, as well as marketing your site efficiently to get the most amount of people to visit.

There are knowledge that most small business owners just don’t have. For instance, the keyword selection must be done based on the choice of audiences. You must select the ones that a visitor will most likely search for. On the other hand, link exchange deals are use with sites that your targeted consumers will search. There are certain things to be kept in mind while maintaining and promoting a site of a local small business. Remember, for such businesses, they are only wanting to target local audiences. Not only can Cyberpoint Media help with the SEO of the small business website, they can also help with determining which social networking sites are being used by the locals (ie. a college town like Xavier University may have a higher percentage of Facebook users as opposed to a city with more professionals who may favor LinkedIn instead. Cyberpoint Media can aide in promoting the company through linked communities and business groups.

Another way that Cyberpoint Media can help small business owners is with using online video marketing. We can use YouTube and other media for distributing promotional videos of the small business to various video websites.

Cyberpoint New Media specialize on getting the most bang for the buck, and can provide small business owners with a variety of ways to promote your business with our online marketing strategies and campaigns.