When social media first started, people thought it was a fad. Now in 2012, the social media revolution is still growing and has changed the way we use the internet completely. Facebook, Twitter, Google+ and other social media websites have made the internet more personal, dynamic, fun and has introduced a complete new and innovative way of marketing to businesses.
Facebook Marketing
Currently, Facebook offers several ways of marketing, but the goal remains the same, getting as many ‘likes’ as possible to maintain constant recurring traffic to your product, service or brand. Social Media must also constantly be tied in with your website. Here is short breakdown on the best steps to get started with your Facebook marketing:
Create a Facebook account (or use a current one) – Strictly Social Marketing
Having an account is the first step. This allows you to add contacts and grow your network which you can make use for social marketing. This method is by simply posting information about your business on your ‘wall’ for your network to see.
Create a Business Page
Creating a Facebook Page for your business, product, or brand opens a variety of marketing capabilities and also gives your more capability. You can advertise your page with Pay-Per-Click, suggest to friends, and even create a great custom design for your page. The goal here is to grow your business page’s network and actively promote your business services, products or brand.
Twitter Marketing
A twitter account is necessary for social media marketing. Although its functions are limited, tapping into the wide network of tweeters will be crucial for you to progress in social media marketing. Twitter consists of a simple one page wall with your feeds, similar to the Facebook ‘Wall’. Constant posting (known as tweeting) is necessary to generate followers and increase your social media exposure.
Combining Social Media & Website – Successful Social Media Marketing
The key ingredient to social media marketing is automation. You can combine your social media accounts, such as Twitter with LinkedIn and Facebook, as well as combine your Blog/Website with your Twitter account via RSS. This allows one blog post, to post on your Twitter, Facebook and other accounts at the same time after publishing or how we call it – to go viral. This is essential to maximize the social marketing efforts.
LinkedIn, Google+ & Other Social Media Websites
The web offers more social websites, that are useful for marketing businesses. Depending on the type of business, we create a strategic plan and develop the necessary foundation for a good social media campaign.
